The Wonderfully Bloated Electronic Exchanges

I guess this post could be part 2 of how quickly we forget series. Have you ever seen a company with $8M technology be valued at $2.4B? Ofcourse there are other things of value within this company. There are customers and market share in a rapidly growing business. There is a new world buzz and an exciting looming take over by a venerable institution. As many of you have guessed i am talking about Archipelago Holdings - an electronic communications network that enjoyed a 5x move up in price since it's IPO in August 2004.
But let's try to think about what this company is really worth. Unfortunately for the holders of Archipelago shares i truly believe that it is much closer to $8M than to $2.4B that the company is currently valued at. The stock enjoyed a tremendous rise in value at the same time when most of its major customers are trying to figure out how to avoid its services in the future. Citigroup just announced a purchase of it's own ECN.Morgan Stanley, UBS ,CSFB, Merrill and Citadel are investing into Philadelphia Stock Exchange ECN. Citigroup, CSFB, Lehman Brothers and Fidelity have bought a stake in a new electronic equity market to be created by the Boston Stock Exchange. Nasdaq is improving its ECN capabilities with purchase of Instinet and American Stock Exchange is in a process of transforming itself into an ECN as well.
I do not know much about intricacies of electronic trading but i do know a commodity product when I see one. Over time as more and more exchanges offer opportunity to avoid such stalwarts like NYSE and NASDAQ we are bound to see margin and earning erosion for all of these companies. Obviously not every exchange customer will have their own ECN but all of them will have multiple options on where to trade their shares. At the end stock trade is a stock trade is a stock trade. If hedge funds or anyone else for that matter could achieve same execution they will always opt for a lower price.
Ridiculous valuations have been known to stay high for a long time. The .com bubble has lasted for at least another year after most investors have agreed that it is in fact a bubble. It is impossible to bet on when Wall Street will realize that its paying 250 times as much as Citigroup did for essentially the same thing. Quick check of option chains shows that latest put expiration available for NASDAQ is June 2006. However it is possible to get a Jan 2008 Leap Put for Archipelago. I strongly recommend buying a $55 or $50 put and patiently waiting for the AX that will become NYX to come back to its true valuation.
As always questions or comments are welcome.


